In our business we are having several media and marketing options to grow our brand. There are three categorization of media:-
- Paid Media
- Owned Media
- Earned Media
Paid Media is that media which we pay for advertising our product and services such as, Tele vision, Radio, Newspaper, Outdoor publicity, Cinema Ads, Kiosk activity, Auto rickshaw Ads, Pamphlet Distribution, etc. This kind of media is expensive and majorly used by big marketing budget companies and also by small businesses but during the time of their season or as required.
Owned Media is like our websites, facebook page, LinkedIn page, Instagram Page, G+ Page, Twitter page and many other social media pages which are related to our business or we can connect with public through them. This kind of media is generally the first introduction of our product and services to our clients, where they can find complete company and its work details from anywhere in the world.
Earned media is our best source of new business because we are getting it absolutely free, on the basis of our work and services which we provided to our customers in past and in return we are getting repeated business or references from them.
As we have seen some of the media platforms for our business and one of the most important and interactive or informative is Website. Our company or individual website is the best place where anyone from anywhere can find the full information which we want to show them.
Therefore now website designing industry is the most potential one, thousands of people are getting jobs in this industry. If we talk about our city only than web designing course in Delhi is very demanding and there are end number of web designing institutes in Delhi which are providing latest technology and infrastructure to students.
Every business needs website for them, technology is changing at a very fast pace. Web designing courses and institutes have also get themselves upgrade to keep their students up to date with latest trends of industry. In India we are having the best and creative minds who are working for MNC companies all over the world.
